Reggie Fils-Aime Explains Why White 3DS XL Isn’t In North America

 

Reggie- “We have launched silver- and white-colored GBAs, DSes, DSis, and in our [North American] market they don’t sell very well. So instead of approaching this lighter-colored product as a mass [product], we’re going to look at the opportunity on a much more limited basis. You might see a limited-time offer with a white or silver 3DS XL, or we might colorize it slightly differently. But in terms of an ongoing SKU, the consumer has responded in our marketplace and said that, for a handheld gaming device from Nintendo, that kind of white or silver doesn’t sell nearly as well as blue or red or even pink.”

 

 

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